Cumulus, which owns a lot of radio stations in this city and beyond is about to try country music in the big apple. It hasn't exactly been a successful venture, but when you need music and content, few options exist.
And now the rumor mill is awash with stories about Cumulus doing the same in SF. Country music hasn't been a plus venture. The Wolf lasted four years. Other stations even less.
This from one of my radio spies: Cumulus is thinking about going away from rock on The Bone and going to country. Nothing is concrete but there have been discussions. The Bone, (KSAN) has OK ratings, but overall, is the 15th most-listened-to radio station in the Bay Area, (SF). And there's a million rock stations on FM. On the other hand, to program a country outlet, Cumulus would need an available station. The Bone could be option one for a country format. I'm betting this rumor has teeth. Time will tell.
Do any of you listen to country music?
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