There are many stories making the rounds that Cumulus is mulling the idea of converting KGO back to talk and shelving news.
Before you get too excited and have a glass of champagne if the change were to be implemented, (and I sort of smelled this coming a long time ago), then the station would largely be confined to syndicated, automated out-of-market content shows that wouldn't originate here in the city.
The only local content would be, ostensibly, Ronn Owen's, 9-Noon show. And one assumes, hourly news updates. Beyond that, the rest would consist of mostly automated syndicated shows. That's the gist of what I'm hearing.
The weekend? Probably the same, but no one knows for sure. Given KGO's deep ratings fall, (combined with a catastrophic cume--and non-existent A25-54 demos), the big suits in Atlanta might have come to grip with reality that the current station, as it stands, is an utter mess that nobody is listening to.
Again, keep in mind this is only a rumor. But those in the know in and around the biz insist this has legs. Great. Gives the Atlanta Dicks to make further mud out of current muddle.
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